How music modifies first impressions of product endorsers and brands
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منابع مشابه
Mining Customer Knowledge for a Recommendation System in Convenience Stores
Taiwan’s rapid economic growth with increasing personal income leads increasing numbers of young unmarried people to eat out, and shopping at convenience stores for food is indispensable to the lives of these people. Thus, it is an essential issue for convenience store owners to know how to accurately market appropriate products and to choose effective endorsers for brands or products in order ...
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متن کاملPopular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing.
BACKGROUND Food and beverage marketing has been associated with childhood obesity. We quantified the number and type of food or beverage brands promoted by music celebrities, assessed the nutritional quality of the products, and examined Teen Choice Award data to assess the celebrities' popularity among adolescents. METHODS This was a descriptive study. A list of music celebrities associated ...
متن کاملLikeness and Dealbreakers: Interpreting Interpersonal Compatibility from Online Music Profiles
How much would a stranger know about you if they knew only the last song you listened to? Quite a bit, at least according to the stranger. Music taste often acts as proxy for our personalities, and we constantly perform this taste perception online. In our study, we find that good first impressions are common, bad first impressions are extreme, and that people pick up on many subtle cues about ...
متن کاملEffects of the Absence or Presence of Music on Consumers Emotions towards Product Placements
of Thesis Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Advertising EFFECTS OF THE ABSENCE OR PRESENCE OF MUSIC ON CONSUMERS EMOTIONS TOWARDS PRODUCT PLACEMENTS By Dyani Chiu May 2006 Chair: Cynthia Morton Major Department: Advertising This study attempted to determine whether or not the absence or presence o...
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تاریخ انتشار 2005